MUMBAI: Although Google occupies the number one position in Ipsos' most influential brands study, followed by Microsoft and Facebook, home grown brands, Patanjali and Jio have made an entry into the top 10, ranked at fourth and ninth place, respectively. Both brands did not figure in the previous edition of the study.
According to the global research company, among the top ten brands, Flipkart dropped three spots to take the tenth place while Amazon climbed a couple of steps to take the sixth place. Leading bank SBI, which has been on a consolidation mode move up four ranks to take the fifth place and is the only financial brand in the top 10.
The Ipsos study evaluates over 100 brands across 21 countries and involved 36,600 interviews. In India the research covered more than 1,000 Indians online to assess over 100 brands.